The Complete Guide On How To Get Client Testimonials

Let's face it, in today's digital world, you need word-of-mouth recommendations and real client testimonials. 55% of consumers no longer feel they can trust companies, and 79% of shoppers trust online reviews as much as personal recommendations. A great testimonial page tells people your business is legitimate and that others can trust you to deliver on expectations. 

But how do you ask for a testimonial? Our experts here at Peerdive have put together this fantastic guide on everything you need to know about asking for customer testimonies.

What is a Client Testimonial?

A testimonial is a statement from a past customer describing their experience with a business product or service. Testimonials should be from real customers describing your product or service in their own words. They are authentic, descriptive, and specific so that future buyers can identify with the customer, the problem, and how they solved it. A client testimony should be written by something other than a business describing its product or services.

Why Are Client Testimonials So Important?

Testimonials are one of the most essential tools a company can use to show potential customers how valuable its products and services are. Over 72% of consumers say positive testimonials and reviews increase their trust in a business

Testimonials are an important part of building trust, credibility, and reputation. They are a useful tool for word-of-mouth marketing for your business, which remains a resourceful strategy that small businesses can leverage. Having testimonials visible on your business's website and social media can also help you build relationships with potential new clients. 

Having a good reputation is everything in business. Over 88% of customers trust online reviews as much as a personal recommendation by a friend. Also known as earned advertising, this word-of-mouth advertising is the perfect way of promoting your company and brand, acquiring new customers, and rewarding your customers' loyalty. 

Benefits of Client Testimonials

Increased Sales Growth: 

Having positive reviews on your website or other social media platforms lets others know that you are a levitate business that others can trust. In addition, your sales growth and brand reception are greatly impacted by the reviews your customers give you. Positive customer testimonials help to establish your credibility and reliability as a business. On the other hand, negative reviews can deter others from wanting to purchase from you before even going through the door.

Adds A Personal Touch:

Over 96% of all consumers are skeptical about brand adverting. Including authentic client testimonials provide potential clients a chance to learn more about your business from a peer versus directly from the business itself. This allows for a greater emotional connection with your business and its customers. 

When you have a good amount of testimonials, you can use them in your social media posts and other marketing materials. You can also add them to your website to show potential customers that other people are satisfied with their past experiences.

Increases Credibility: 

Testimonials from satisfied clients can add credibility to your business or service. In addition, it shows that other people have used and benefited from your products or services, which can help build trust with potential new clients.

Social Proof: 

Testimonials are a form of social proof that can help influence potential new clients to choose your business over others. When people see that others have had a positive experience with your business, especially those with many five-star reviews, it can create a sense of trust and legitimacy.

Improves Conversion Rates: 

New customers want to see that others have had a good experience working with you first to trust you. That is why having testimonials can help improve your conversion rates by providing potential clients with the information they need to make a decision. If they see that others have had positive experiences with your business, they may be more likely to convert and become customers themselves.

Helps You To Understand Your Customer Needs: 

Testimonials can also provide valuable feedback about your business and services. By reading about your clients' experiences, you can gain insight into what they value most and what you can do to meet their needs better. You can see where your business is thriving and where there is room for improvement. Just remember, no business is always going to be perfect.

Marketing & Advertising: 

Testimonials can be used as part of your marketing and advertising campaigns to showcase the positive experiences of your clients. They can be featured on your website, social media posts, or print ads. This all helps build customer trust by displaying these trust signals. 

Social Media: 

Share testimonials on your social media channels like Facebook, Twitter, and Instagram. This can help you reach a wider audience and drive engagement. Remember, the key to using testimonials effectively is to be authentic and transparent. By incorporating testimonials into your marketing strategy, you can build trust, establish credibility, and differentiate yourself from your competitors.

How To Ask For A Client Review

But what if you're not getting any testimonials? Or do you have a few, but they're not very helpful? Asking for client reviews is an important part of building your reputation and establishing trust with potential customers. Here are some tips on how to ask for a client review:

Be Specific:

When asking for a review, be clear about what you are asking for. Let the client know that you are looking for feedback on their experience with your product or service.

Be Timely:

Ask for the review soon after the client has received your product or service while their experience is still fresh in their mind.

Be Polite: 

The way you ask for testimonials could be putting people off. Instead, when asking for a review, be polite and courteous. Thank the client for their business and let them know their feedback is important to you. Try not to sound like you're asking for a favor or obligation, and make sure you're clear about what kind of feedback you want from them. - If your product is still in development, it's best not to ask for testimonials just yet—wait until they have seen the finished product or service first!

Provide Options: 

Make the process of leaving a review as easy as possible for your clients. You want to provide clear instructions on how to leave a review and offer multiple options, such as a direct link to your Google My Business page or a simple feedback form on your website. 

Offer the client multiple ways to leave a review, such as on your website, social media, or review sites like Yelp or Google Reviews.

Follow Up: 

If you are still waiting to hear back from a client after asking for a review, consider following up with a friendly reminder. Remember that some clients may be busy or forgetful, so a gentle nudge may be all they need.

Incentivize:

Consider offering incentives for clients who leave a review, such as a discount on their next purchase or a free add-on service.

Remember, client reviews can help attract new customers and improve your business, so it's important to make the process of asking for a review a regular part of your business strategy.

How To Avoid Getting A Bad Review

Avoid the headaches that come from having a bad review in the first place with PeerDive. At PeerDive, we created this platform to learn more about their customers before they do business with them. Users can search Peer Dive and read real reviews from other business owners who interacted with a potential client. You can find out if this particular client has a history of putting false reviews on a business.

Our mission is to make it a little easier for businesses to work in a fair environment where reviews are not just one-sided as they are mainly portrayed on popular review sites such as Yelp and Google Reviews. With Peer Dive, you can learn all you need to know about a client before doing business with them.

Example Customer Review Request

Here's an example form for requesting a client review:

Dear [Client Name],

We hope you are enjoying your [product or service]. We're writing to ask if you would be willing to leave us a review of your experience.

Your feedback is important to us, and it can help us improve our products and services for future customers. If you could take a few moments to share your thoughts, we would greatly appreciate it.

Here are some places you can leave a review:

Our website [insert website URL]

Google Reviews [insert link to Google Reviews]

Yelp [insert link to Yelp]

If you have any questions or concerns, please don't hesitate to reach out to us. Thank you for your business and for taking the time to share your thoughts.

Best regards,

[Your Name]

[Your Business Name]

Conclusion

We hope this article has given you some insight into the importance of testimonials and how to get them. Testimonials are an important part of your website and can help drive traffic and conversions. They're also a great way to build trust with potential customers so they feel comfortable buying from you.

About PeerDive:

Peer Dive is a popular online directory created exclusively for businesses to leave and view reviews on individuals before offering their products and or services. Peer Dive was created to help local businesses and their communities make the most informed decision on who they want to do business with.